WHO data reveals that worldwide, 1-in-10 medicines are fake or substandard, robbing patients of their money and potentially their lives. Hence, pharmaceutical companies face a daunting challenge: How do you proactively detect and stop counterfeits without grinding operations to a halt?
Traditional inspection methods create impossible trade-offs. Rigorous manual checks slow production and drive up costs, while faster processes let dangerous fakes slip through. It’s a dilemma, leaving the industry vulnerable to the very threats they’re trying to prevent.
That’s exactly why we created UniSecure artAI™—to eliminate this trade-off entirely.
This counterfeit and diversion problem really is worse than most realize.
Worldwide, counterfeit drugs cause more than 1 million deaths annually, according to WHO estimates. Drug diversion funnels legitimate medications into black markets. Meanwhile, gray market activity drains millions from pharmaceutical companies while exposing them to regulatory penalties.
The evidence is everywhere.
Recently, a global pharma manufacturer discovered hundreds of counterfeit Ozempic units circulating in the U.S. supply chain, prompting an FDA seizure. In another case, the DOJ charged distributors for selling diverted drugs to pill-mill pharmacies, with black market values exceeding $1.3 billion. And global threats continue mounting, with counterfeit cancer treatments like fake IMFINZI found across multiple countries in 2025.
Traditional protection methods are no longer sufficient. Counterfeiters can easily replicate barcodes, holograms and RFID tags in an instant.
So, what makes our UniSecure artAI product release different? How does it turn the tide?
Essentially, it doesn’t add another layer of complexity to your packaging-it sees what’s already there.
UniSecure artAI creates a unique digital blueprint of each product’s packaging using advanced machine vision and machine learning. Think of it as capturing the invisible details and patterns that make every package distinct, even when they appear identical to the human eye.
The best part? No extra barcodes. No special inks. Nothing new to integrate into your production line or supply chain. Your packaging stays exactly the same.
Authentication happens in real time through a simple smartphone app. Scan, verify, done. What used to take days now takes seconds.
UniSecure artAI’s forensic analytics dashboard gives you eyes everywhere. Every authentication event gets tracked and mapped. Suspicious patterns trigger instant geo-tagged alerts. When investigations happen, you’ve got the evidence ready to go.
The possibilities are limitless as well: Data shows that AI-powered forensic tools and reporting can result in 87% resource savings, a 60% reduction in CO2 emissions, and 92% forensic cost savings.
When a suspect shows up, you know immediately. No more waiting for a recall or—worse—patient reports. You can quarantine suspicious batches before they ever reach a patient.
More than catching fakes, the system catches packaging flaws that could trigger false alarms later. Your quality assurance team gains another set of digital eyes and the tools to reduce waste and enhance process control.
Detection time drops from days to seconds. Authentication costs plummet without physical infrastructure changes. And every scan makes the AI smarter, more accurate and resistant to spoofing attempts.
Moreover, the artAI platform offers robust forensics and serves as a central data repository, generating impactful reports to identify the root cause of the problem and optimize resource allocation.
The pharma supply chain isn’t getting simpler anytime soon; the attacks will only increase and grow in sophistication. But with artAI on your side, you can take back control.
Em Systech, we’ve led the serialization revolution for years, but UniSecure artAI takes that expertise into the AI age. Whether you’re a global manufacturer shipping millions of units or a distribution partner handling the critical last mile, we’ve got you covered. artAI can transform your entire approach to security with non-invasive technology and forensic-level intelligence, all without slowing you down in your fight against counterfeit and drug diversion.
Take the next step; reach out to us today para saber mais.
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