Systech Launches Brand Protection Innovation Series to Educate Global Brands and Supply Chain Participants

PRINCETON, NJ – (April 14, 2020) Systech, the leader in digital brand protection, today announced it is providing a complimentary online weekly series of conversational webinars. These sessions span global supply chain issues including brand protection, with a focus on how to stay one step ahead of increasingly sophisticated counterfeiters and gray market criminals. The Brand Protection Innovation Series begins Wednesday, April 15, 2020.

“As we navigate this new reality of social distancing both personally and professionally, it behooves us to discover new ways to stay informed and connect with our industry peers. This is what inspired Systech to join forces with customers and partners – experts across industries – to launch the series,” says Jefferson Barr, vice president of marketing at Systech.

Anyone from the pharmaceutical, cosmetics and beauty, wine and spirits, food and beverage, and other industries is invited to subscribe to the 20-minute live conversations. Industry experts and academia will converse on how to tackle and solve difficult global supply chain challenges. Topics include:

• Product counterfeiting and diversion
• Supply chain track and trace
• Intelligent packaging solutions
• Consumer mobile engagement
• Innovative technologies that increase supply chain visibility
• Understanding how to measure brand protection ROI

Listeners are encouraged to bring insights and ideas to the conversation. This is a weekly series running every Wednesday at 11am ET. The first two episodes are April 15 and April 20.

April 15 – Susanne Somerville, CEO of Chronicled
Saleable returns and Blockchain for the pharma supply chain.

April 22 – David Yingling, Brand Protection and Product Security, Johnson & Johnson

Get a look inside how Johnson & Johnson disrupts the illicit trader’s ability to mimic products and how they’re making it easier to identify what is genuine vs. suspect.

Register here to tune in to the complimentary Brand Protection Innovation Series. All conversations will be recorded and available later as on-demand episodes.

Media Contact:
Jefferson Barr, VP Marketing
+1 609-235-8446
Jefferson.barr@systechone.com